PROVEN QUALITY
Our boast about training quality is more than sales talk. This is a new course, and it's the shortest one available for acquiring all the PR skills. But you can rest assured about its quality

PMA has a very high reputation in the media industry. Through our short-course programme, we train hundreds of people from the PR industry, magazines, newspapers, internal communications, radio and television. We know many of the senior people in organisations because we have trained them through our short-course programme.  They phone us when they have vacancies, and ask if we have anyone who is suitable. 

If you go on any other courses, it’s very unlikely you’ll get such high-quality tutors. This isn't sales talk. Colleges and residential courses use one or two tutors. We use up to a dozen on this course, all specialists in their areas. So a feature writer for the national press may tell you about feature writing; the head of communications for an international company may talk about internal communications; a BBC producer may teach you about appearing on radio and TV.

Who is PMA?
PMA is officially recognised by the Periodicals Training Council and Communicators in Business, and it also undertakes training for the Newspaper Society.  It is the oldest and largest independent editorial training company in Europe. We run more than 500 courses a year for journalists and organise in-house training, devised by ourselves, for many of the country's leading companies, from Emap and the Ministry of Defence to Euromoney and John Lewis.

We train all over the world, and over the past few years, we have carried out training courses in places such as the US, Singapore, Kenya, Finland, Poland and Romania, to name but a few. 

We have our own training building, The Centre for Media Excellence, in central London. All the rooms are air-conditioned and it is fully equipped with computers and communications.  The course and shortlist interviews will be held here. 

Who's behind PMA?

Neil Jones
Neil Jones has more than 30 years' experience in reputation management, public relations, internal communications and training — working in-house and with consultancies. He also writes and edits oil industry publications, and is a freelance opera journalist and critic.

Keith Elliott
The chief executive is Keith Elliott. He has been a sports columnist for The Independent since its launch 16 years ago, at one stage writing two weekly columns.  He has worked on several Fleet Street newspapers, most notably The Times, The Guardian and Today, though he has also worked for the Financial Times and The Sun.  He is used as a "media expert" by several organisations, including Ceefax.  Keith has launched and edited magazines on several subjects, from accountancy to fishing, from babies to healthcare, from general practice to computers. He is editor of Classic Angling, an international magazine on antique fishing tackle, and was Writer of the Year in the 2002 Angling Writers Association awards. He is also on the committee of the Sports Writers‚ Association. As well as working as a freelance journalist largely on sports and travel, for publications as diverse as Harpers & Queen, Livewire, Freedom (the Jeep magazine) and The Field. Keith judges many national awards and speaks regularly at conferences on the media or finding jobs in PR and journalism. He wrote the publishing NTO’s booklet on finding jobs in the media.