What do I need to get on to the course?
Well, a degree in English or marketing is not essential. Increasingly, a specialist degree is proving very valuable. If you've studied, say, fashion, computing or one of the sciences, you will be very attractive to both agencies and in-house PR as long as you can tally that knowledge with the practical side of PR.  We cannot be precise about the other qualities we look for. PR, marketing or journalism experience is not vital, though some sort of work experience will certainly be an advantage. It shows you have made some efforts to get into the industry. We also want to see that you have a reasonable command of the English language (hence the 400-word article you are asked to write). We expect your application to be without spelling, grammar or punctuation mistakes.  But just as important are persistence, adaptability, an ability to relate well to people and being able to work under pressure. This last point is important because this is a very intensive course and we cannot consider slackers, no matter how potentially talented.  All those who win a place will be expected to be able to type (it doesn't have to be touch-typing) before the course starts.