Welcome to the
website for PMA’s Postgraduate Course in Public
Relations. Our intensive 10-week course is designed to help you get
your first job in PR. People have questioned whether we can really
teach anything worthwhile in such a short time. Of course we can: For
19 years, we have been successfully running a similar, nine-week postgraduate
course for magazine journalists. How successful? Over the years, many
who took that course have won national awards and are now editors or
work on national newspapers. Their accolades include: Editor
of the Year; Specialist Consumer Journalist of the Year; Consumer Journalist
of the Year; The Observer Young Travel Writer of the Year; New Journalist
of the Year.
The PR course works along the same lines as the journalism
course, where the emphasis is on practical work, not theory. We don't
talk about how the industry is supposed to work, we train you to go
out and do the job. What magazines look for is someone who can write,
edit or design, rather than talk about the principles behind it. That’s why the magazine
course is so successful. As its reputation grew, PR agencies asked if
we could run a similar practical course designed for their industry.
They, too, want to recruit people who can be immediately useful from
day one, rather than having to train them over a period of months before
they can start to make a worthwhile contribution. This site will tell
you more about the PMA Postgraduate PR course, finding a job in PR, the
talents you will need to win a place, and a little about PMA Training.
www.pma-group.com
www.becomeajournalist.com |